VOLUNTEERING IS SEXY.

When you give of yourself, you feel good. And when you feel good, you look good. After all, what could be more attractive than inner beauty?

Through print, outdoor, TV, online, radio and several thousand iconic bumper stickers and T-shirts, each piece of the campaign is designed to celebrate the beauty of people who give of themselves and feel good doing so.

Our call to action is a simple one: Give a day to San Francisco. Just think, if everyone spent just one day helping the homeless, cleaning up a city park or teaching inner city youth how to use a computer, together we could tackle and potentially eradicate many of the problems we all face as San Franciscans.